Sustainable Fashion Production Technologies: 3D Virtual Sampling Prototypes
With the slow fashion movement spiking around the world, sustainable fashion production technologies have yet again been the main topic of conversation in 2022. While more and more consumers are open to changing their shopping habits to assist in the rehabilitation of a planet in climate jeopardy, 3D Virtual Sampling comes as a breath of fresh air for fashion brands who want to reduce waste in both design and product development.
So, why sustainable fashion production technologies are so important, we hear you ask? The answer is, sadly, pretty simple. Traditional fashion production results in 15–25% of materials being wasted — that’s an awful lot of unused material, don’t you think? Even though most ethical brands have shifted their focus on the impacts of careless manufacturing, the design process itself, is also, evidently, a huge source of waste. That’s where the 3D Sustainable design prototype technology really shines.
In order to better understand why sustainable design prototypes are the future of the fashion industry, let’s first take a look at the consumers’ demands and the way they managed to force the industry’s priorities to change for the better.
Why 3D Virtual Sampling is the future of fashion production technologies
According to the recent McKinsey report in 2020, Fashion on Climate, ethical fashion aficionados are asking for:
The minimization of emissions from upstream operations, which includes less production and manufacturing waste as well as the decarbonization of the clothing manufacturing process.
There is an ongoing demand for lowering emissions from the brands’ activities through the use of recycled fibers, more sustainable transport actions, the introduction of recyclable packaging, fewer returns, and the reduction of overproduction.
Lastly, most consumers want brands to encourage sustainable consumer behavior…