How Virtual Influencers Shape The Future Of Branding

Konstantina Antoniadou
6 min readNov 24, 2022
Singapore-based virtual influencer Rae (left) in a photo from Jstyle magazine with China’s top female rapper, Vava.

Amidst the ever-growing trend of influencer marketing, virtual influencers are slowly but surely taking over the fashion/lifestyle sphere. Granted, when most people think of online content creators, highly curated feeds with enviable hauls, saturated sunset snaps, and deliciously-looking lattes come to mind. However, there is a new era of digital models that seem to overtake Instagram’s algorithm…