How Virtual Influencers Shape The Future Of Branding
Amidst the ever-growing trend of influencer marketing, virtual influencers are slowly but surely taking over the fashion/lifestyle sphere. Granted, when most people think of online content creators, highly curated feeds with enviable hauls, saturated sunset snaps, and deliciously-looking lattes come to mind. However, there is a new era of digital models that seem to overtake Instagram’s algorithm: virtual influencers.
These hyper-realistic figures have secured a spot on many mainstream media outlets, even making appearances on Harpers Bazaar, Elle, and Vanity Fair. But what does that mean for the new age of digital advertising? Prominent brands have been using virtual influencers in their marketing campaigns for quite a while now.
Blame it on the fact that they can seamlessly transform and adapt to each individual client’s needs or simply on the array of different poses and faces they can take on to adhere to the overall concept of a project. The outcome remains the same: fashion brands are benefiting from these computer-generated figures in more ways than one.
