Augmented Reality In The Fashion Industry For A More Sustainable Future

Konstantina Antoniadou
4 min readAug 26, 2022
Image Source: tryon.kivisense.com

Amidst the dozens of high-tech business solutions, augmented reality in the fashion industry has proven to be more than “just another pandemic trend”. Augmented reality (AR) and virtual reality (VR) have served as much-needed alternatives for social distancers who still wanted to maintain a sense of normality when shopping for the latest fashion and beauty releases.

While in the United States alone, eCommerce sales are expected to surpass $740 billion by 2023, the traditional retail experience is still in the hearts of many fashion-savvy shoppers. ‘Real life’ dressing rooms, scouring for the right size, style, and fit are all part of the thrill — and business took notes.

What is augmented reality in the fashion industry?

Image source: Defy

According to ABI Research by 2022, over 120,000 stores will leverage augmented reality. Virtual try-on technology allows at-home customers to see exactly how clothes fit them in real-time.

To put it simply, an AR clothing try-on provides a real-world experience as an overlay. This tech-advanced solution blends videos, images, and…

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