Augmented Reality In The Fashion Industry For A More Sustainable Future
Amidst the dozens of high-tech business solutions, augmented reality in the fashion industry has proven to be more than “just another pandemic trend”. Augmented reality (AR) and virtual reality (VR) have served as much-needed alternatives for social distancers who still wanted to maintain a sense of normality when shopping for the latest fashion and beauty releases.
While in the United States alone, eCommerce sales are expected to surpass $740 billion by 2023, the traditional retail experience is still in the hearts of many fashion-savvy shoppers. ‘Real life’ dressing rooms, scouring for the right size, style, and fit are all part of the thrill — and business took notes.
What is augmented reality in the fashion industry?
According to ABI Research by 2022, over 120,000 stores will leverage augmented reality. Virtual try-on technology allows at-home customers to see exactly how clothes fit them in real-time.
To put it simply, an AR clothing try-on provides a real-world experience as an overlay. This tech-advanced solution blends videos, images, and…
