Augmented Reality In The Fashion Industry For A More Sustainable Future

Konstantina Antoniadou
4 min readAug 26, 2022
Image Source:

Amidst the dozens of high-tech business solutions, augmented reality in the fashion industry has proven to be more than “just another pandemic trend”. Augmented reality (AR) and virtual reality (VR) have served as much-needed alternatives for social distancers who still wanted to maintain a sense of normality when shopping for the latest fashion and beauty releases.

While in the United States alone, eCommerce sales are expected to surpass $740 billion by 2023, the traditional retail experience is still in the hearts of many fashion-savvy shoppers. ‘Real life’ dressing rooms, scouring for the right size, style, and fit are all part of the thrill — and business took notes.

What is augmented reality in the fashion industry?

Image source: Defy

According to ABI Research by 2022, over 120,000 stores will leverage augmented reality. Virtual try-on technology allows at-home customers to see exactly how clothes fit them in real-time.

To put it simply, an AR clothing try-on provides a real-world experience as an overlay. This tech-advanced solution blends videos, images, and 3D content on top of real-world objects to create a highly realistic environment. When the 3D virtual fitting technology is enabled, customers can get a clear idea of how a piece of clothing would look on their bodies.

As a matter of fact, studies have shown that 47 percent of consumers admitted that immersive technologies make them “feel more connected with products” during their virtual shopping experiences. Plus, 34 percent of shoppers think virtual fitting rooms make online shopping more fun.

Augmented reality in fashion and e-commerce increases the revenue